How Can You Compete With Apple?


Are you aware of what Apple is planning for the near future regarding its involvement in healthcare?

Here are some of the highlights.

They are training an AI assistant as a health coach.

This AI health coach will provide guidance on wellness issues for users of the platform.

The AI coach will have access to data from the user's Apple watch, iPhone, and third-party devices.

They will be able to tailor the guidance to the user's unique healthcare needs.  

To achieve this goal, they are recording short videos of physicians teaching what patients need to know about a specific disease.

The plan is for the Apple Watch or iPhone to notify the user of a specific health issue the user may be experiencing based on data from their devices. Then, the AI health coach will direct the user to a specific video they need to view for that current health need.

This whole plan is thought to be scheduled for release to users by Spring or Summer of 2026.  

Can you compete with Apple?

The correct answer is NO!

However, what can you be doing now in preparation for Apple's rollout of this healthcare service?

The number one thing you should be doing is recording short, well-worded videos of you teaching the highlights of what a patient needs to know about the diseases you treat.

Post them on YouTube.

Run ads on Facebook, Instagram, TikTok, etc. directing the public to your videos.  

Apple plans to concentrate on issues of sleep, mental health, nutrition, and cardiology.

However, you need to "train" your geographic area on your videos before Apple rolls out theirs.

You need to get the public familiar with your face, your voice, and your teaching style.

You have potentially 12 months to get the public to recognize you as the go-to physician for online healthcare information in your area.

And if your specialty is in either sleep, nutrition, mental health, or Cardiology, you need to do this yesterday!

And if your specialty is in some other field, you need to become the leading online specialist for your field in your area.

And if you didn't start this yesterday, you need to start today!

No, you can't compete with Apple.

But you can reach the online audience before Apple gets there.

You can become the recognized "local" online face and voice of your specialty in your area.

Start your YouTube channel today. Post videos at least weekly.

You have a 12 month head start. It will be worth it.

Get started!!



Ben Holt, M.D.
CEO, RTR Practice Advisors