Why Should You Care What Health Questions Americans Search For Online?



The most common health topics Americans searched for in 2024 were recently revealed.  

These were even broken down by which topics were the most commonly searched by state.

Why should you care what they are searching for?

Because they are your potential "customers!" 

Businesses need to know what their target customers are interested in.

Large corporations spend millions and even billions of dollars to know what is trending among their target audience. 

Why?

So they can tailor their products and services, but especially their marketing to the current interests of their target audience.

Knowing what your target audience is most interested in is invaluable!

So, the above article details the most searched healthcare questions of your target audience.

That is worth millions of dollars!

You should be keenly interested in this information.

This is FREE research into your potential patients' current interests!

But, you say, "Well, they aren't searching topics in my subspecialty."

So what?  You are a doctor, correct?

And they want to know about health issues, correct?

You can address the health issues they are looking for.

Even if you are an Orthopaedic Surgeon, you can address how patients can help prevent respiratory illnesses. 

And it is important that your scheduled surgery patients avoid respiratory illnesses, so that is actually a topic you need to address.

Or maybe you are a Gastroenterologist, you can still discuss the causes of high blood pressure and how to address it.

And no matter your specialty, you can address how much water intake a person should strive for each day.

The goal is to provide content in your marketing that will make a potential patient stop and read or listen to your comments and advice. 

Knowing what interests them makes it way easier to create content on a topic of interest to them that will stop them and make them read or watch.

It is a way to let them get to know you.

As they get to know you, they will find that you seem to know exactly how to address issues they care about.

Then, when they have an issue in your specialty, they will make an appointment to see you.

Or, when their family member has an issue in your area of expertise, they will gladly recommend you, because they "know" you.

So, why should you care what health topics are trending in American's searches this week or this month?  

Because you can use that information to market yourself and your practice.

That is information every doctor should know and should be willing to pay for, yet it's free.

Use this data.

If you don't, one of your competitors will.

Stay ahead of your competition!


​Ben Holt, M.D.